As though we needed more proof that Amazon dominates the online retail market, in a newly released survey by tech company BloomReach, 44 percent of consumers go straight to Amazon when shopping for products, up 14 percentage points from three years ago. The study, which surveyed 2,000 online shoppers, discovered that almost half of shoppers used their phones to research a product or price, and half of that number used it in the store to compare prices in real time. While many of us will use our phones to research the things we want to buy, only 20 percent of us eventually decide to purchase using our mobile devices. Most of us (80 percent) will buy those things we want from our desktop.
And boy do we like to shop online.